We at Kent, work to provide the best response to the real needs of the farmer. To this end, we are constantly investing in expanding the range of insurance services and adapting them to the changing needs of our customers.
The agricultural economy of the 21st century is an economic business, run by farmers like any other business, and based on proper and efficient production, marketing, risk management, competitiveness and efficiency.
Despite much progress in technology and production processes, the main risks in agriculture unlike in other industries have been and remain: the weather and the forces of nature. We all know that natural disasters have no rules. They can appear at any time, and many times they appear year after year in the same area and cause heavy damage to farmers. A modern farmer is required to manage risks and we at Kent allow farmers to purchase appropriate risk management tools.
Kent has insured Israeli farmers and provided them with a business safety net since 1967. The insurance allows farmers to develop new business opportunities, provides them with a safety net that prevents damage to the financial capabilities of the economy, serves as good collateral for loans, prevents stress in case of bad weather, The insurance allows farmers to be independent in all matters of protecting their businesses from natural hazards.
We at Kent, work to provide the best response to the real needs of the farmer. To this end, we are constantly investing in expanding the range of insurance services and adapting them to the changing needs of our customers.
Our important task in the coming years is to continue to identify the changing needs of agriculture and accordingly develop new insurance plans to enable farmers to manage risk correctly accurately and at the lowest possible cost.